Retaining attendees through event marketing is a challenge most concerning to recurring event organizers. On average, over 60% of attendees never return to subsequent events. EventHex’s Campaign module addresses this head-on. As a comprehensive event management software that combines technology, strategy, and enhanced user experience, EventHex promises to boost attendee retention up to 40%.

The Event Marketing Dilemma 

Any event that repeats can be categorically termed as a recurring event. Often scheduled at regular intervals, recurring events remain thematically consistent in content, market segment, and style. 

As is true of any event, the marketing spend is a critical factor in the event’s success. But for recurring events, the challenge is not just about having the right strategy—it is about efficient spending.

Most often, the risk that catches up is not insufficient marketing but overspending, especially when a large part of the target audience is the past attendees itself. This leaves organizers faced with the following questions:

• how to simultaneously retarget previous attendees and attract new ones without doubling the marketing cost?
• how to customize the marketing channels, making them distinct and targeted, and avoid the overlap that waste resources?

EventHex’s Campaign Module: A Strategy at Play

The idea behind EventHex’s campaign module is quite simple but powerful: streamline retargeting by automatically synthesizing previous attendee lists into dedicated marketing channels. In other words, EventHex allows you to merge previous CRM data with new marketing channels, making campaigning for newer events easy and cost effective.

This strategic feature tackles the marketing dilemma aforementioned in two ways:

1. Boosted Retention Through Smart retargeting

By re-engaging with previous attendees though re-targeting campaigns, event organizers can reclaim the attention of the 60% of attendees who otherwise don’t return. As the closest and easily reachable attendee segment, retention rates climb with ease.

2. Optimized Attendee Acquisition

Having retargeted a substantial number of previous attendees, efforts to invite new attendees can be more focussed as well as cost efficient. The division of target audience eliminates the chances of wasteful resource allocation, overspending, and the overlapping of marketing campaigns.

Moving Beyond Retention: Personalization and Community Binding

The (Re)Campaign module operates primarily through WhatsApp and Email. With comprehensive personal details—such as names, preferences, and networking history—of attendees from past events already synthesized in EventHex’s centralized data management system, event organizers can craft highly personalized custom messages with each recipient.

The power of personalized communication and its impact on community building is most often overlooked. With EventHex’s Campaign feature, you are not just bargaining for boosted retentions rates. Rather, with every campaign, you foster meaningful connection that drive engagement, and with every recurring edition, the community and networking expand and strengthen.

With EventHex, your recurring events can thrive, expand, and foster a loyal, growing community every time.

Continue Reading: Why Attendee Retention Is Declining and How Event Tech Can Fix It