Push notifications deliver time-sensitive event updates directly to attendees' lock screens via the event app, achieving open rates of 60–80% — far higher than email for in-the-moment information. The most valuable use cases are genuinely time-critical: a session starting in 10 minutes for attendees who bookmarked it, a room reassignment for an over-subscribed session, a keynote speaker now going live in the main hall, or an AI networking match available for a 1:1 meeting.
The key discipline with push notifications is restraint. Overuse erodes trust quickly, leading attendees to disable notifications entirely — which defeats the purpose entirely. Best practice is to reserve push notifications for actionable, time-critical information and use email or WhatsApp for informational content that can wait hours or days. Segmenting notifications by session track or ticket type prevents irrelevant alerts from reaching people who don't need them.
EventHex's event app supports targeted push notifications segmented by session track, ticket type, or individual attendee, giving organisers the tools to be relevant rather than noisy in their event-day communications.
