Event Analytics for Trade Shows

Measure trade show ROI for exhibitors, sponsors, and organisers — with booth visit tracking, lead quality scores, and floor plan heat maps.

How Event Analytics Powers Trade Shows

Visualise visitor dwell time and traffic patterns across the floor plan to identify high-traffic zones

Score leads captured at each booth by profile completeness, engagement level, and match quality

Track which zones visitors moved through and in what order across the show floor

Generate a post-show report for each exhibitor showing booth visits, leads captured, and engagement depth

Compare KPIs with the previous year's edition to show growth in attendance, leads, and engagement

Can I see a heat map of visitor traffic across the trade show floor?

Yes. EventHex visualises check-in data across zone entry points to produce visitor flow and dwell-time heat maps.

Do exhibitors get their own analytics report?

Yes. Each exhibitor can receive a customised post-show report showing booth visits, leads captured, and lead quality scores.

How are booth visits tracked?

Exhibitors use the EventHex app to scan visitor QR codes — each scan records a booth visit against the visitor's profile.

Can I compare this year's trade show data with last year's?

Yes. EventHex stores historical event data and provides a year-on-year comparison view in the analytics dashboard.

See how EventHex Event Analytics transforms Trade Shows management — with zero platform fees and AI-powered tools.