A webinar platform is designed for broadcast-style online events where a small number of presenters address a large, often anonymous audience — the opposite of a video conferencing tool designed for team meetings. Key features include branded waiting rooms, registration and attendee tracking, live streaming with audience chat and Q&A moderation, live polling, and automatic recording for on-demand replay. The production quality and engagement tools available on a dedicated webinar platform significantly exceed those of a standard video call tool.
For B2B marketers, gated webinar registrations are one of the most cost-effective lead generation tactics available: attendees self-select by registering, the content filters for qualified prospects, and post-webinar follow-up sequences convert a portion to sales pipeline. Webinar attendance rates average 35–45% of registrants, so driving registration volume is the primary lever for maximising live attendance.
EventHex's virtual event suite supports webinar-style formats with registration, branded waiting rooms, live engagement tools, and on-demand replay access — giving marketing teams a complete pipeline-generating webinar capability within the same platform they use for in-person events.
