EventHex.ai announced a strategic MoU with Ludic Asia (M), a Malaysian-based company, to streamline sales and operations across Southeast Asia. The signing ceremony occurred on stage at the ASEAN AI Malaysia Summit 2025 in Kuala Lumpur, marking a milestone in regional collaboration.

Rizal Shah Amat, CEO of Ludic Asia (M), joined EventHex.ai leadership for the momentous pact. Adrian Marcellus, CEO of MyDIGITAL Corporation—an agency under Malaysia’s Ministry of Digital—was also in attendance, underscoring strong governmental and industry support for AI-enabled event experiences.

The agreement aims to harness AI-powered solutions to deliver more efficient sales processes, faster onboarding of regional partners, and cohesive regional operations. By aligning resources and expertise, the partners plan to scale EventHex.ai’s offerings across Southeast Asia, foster innovation in event technology, and amplify accessibility and engagement for attendees and organizers alike.

Industry observers noted that the collaboration could accelerate the adoption of intelligent matchmaking, multilingual support, and inclusive event experiences across the ASEAN bloc. The leadership teams expressed optimism that the partnership will drive enhanced ROI for organizers and improved value for participants through seamless, accessible events.

Both parties emphasized a shared commitment to responsible AI, data privacy, and local market customization to meet diverse regional needs. The MoU signals a forward-thinking approach to cross-border collaboration, aiming to position Southeast Asia as a hub for AI-powered event solutions.

EventHex.ai and Ludic Asia (M) look forward to a productive partnership, with plans to showcase joint initiatives at upcoming regional events and conferences. The collaboration stands as a meaningful step toward more engaging, accessible, and efficient events across Southeast Asia.